What Reel Opinion Book is

Reel Opinion Book exists to help UK adults compare licensed online casino operators before they open an account — with a particular eye on how each brand behaves on a phone. We write the comparisons ourselves, score operators against the same eight criteria every time, and publish the results here at reelopinionbook.com.

We are not a casino, not a payment processor, and not part of any gambling group. We do not run games, hold player money, or verify accounts. If you need help with a deposit, withdrawal or bonus dispute, you will need to contact the operator directly — we cannot intervene on your behalf.

The site is funded through affiliate partnerships. When you follow an outbound link and register with an operator, we may receive a commission. That income keeps the research running, but it does not let brands buy a better score or edit our copy. We say this plainly on every page because transparency matters more than a tidy footer disclaimer nobody reads.

Our editorial focus right now is mobile and app experience: native apps, responsive mobile sites, and how easy it is to find safer gambling tools on a small screen. Other comparison sites weight bonuses or game counts more heavily — we chose mobile because that is where most UK players actually spend their time.